Unit 4: The Art of Advertising

Quick Check

A. Vocabulary. List the words that describe the car, the suitcase, and the bike.

• The car: tiny, classic, new.
• The suitcase: most expensive, friendly, lighter than any other bag.
• The bike: portable, smaller, less bulky, attractive.

B. Comprehension. Answer true or false.

1. T The new FIAT 500 is one of the world’s most compact cars.
2. F The car will be available in only one color.
3. F The Henk suitcase was designed in Germany.
4. T The suitcase can be made of wood.
5. T The fold-up bike isn’t as bulky as an ordinary bike.
6. T The first bikes didn’t have any pedals.

3. Grammar

A. Change the sentences from the active voice to the passive voice.

1. Karl Benz made the first car in 1886.

The first car was made by Karl Benz in 1886.

2. Companies all the over world produce cars nowadays.

Cars are produced by companies in many different countries, nowadays.

3. In the future, people will drive smaller and smaller cars.

In the future, smaller cars will be driven.

4. Cartier makes perfume, watches, and jewelry.

Perfume, watches and jewelry are made by Cartier.

5. Francois Coty started the perfume industry in the late 1800s.

The perfume industry was started by Francois Coty in the late 1800s.

6. The French have produced famous perfumes for many years.

Famous perfumes have been produced by the French for many years.

7. In the future, people will buy more and more hybrid cars.

In the future, more hybrid cars will be bought.

8. In the past, many people used bikes to go to work.

In the past, bikes were used to go to work by many people.

B. Complete the paragraph with the passive form of the verbs in parentheses. Use the correct tense.

Perfumes are made (1. make) from flowers and many other pleasant-smelling substances. The ancient Egyptians were the first to introduce perfume into their culture,
and some special perfumes actually were considered (2. consider) more precious than gold.
Perfume was used (3. use) by the rulers of ancient Egypt in their tombs. For example, when the tomb of Tutankhamen was opened (4. open) in the 1920s, there was still an odor of perfume.
In Rome, various scents was sprayed (5. spray) extravagantly in the famous baths and during banquets.
Perfume was worn (6. wear) in Arabia, India, China, and Japan. In fact, perfume has had its popularity since ancient times, and in modern times, it is available to more and
more people. The first perfume that was named (7. name) after a fashion designer was Chanel No. 5, and it was packaged (8. package) in a now-famous Art Deco bottle.
It was launched (9. launch) in 1923, and so it was enjoyed (10. enjoy) for nearly a century.

E. Use the correct verb: look, smell, sound, or taste.

1. This new doorbell sounds just like a parrot.
2. You look like a business man with that new haircut.
3. I like this new fragrance. It smells like roses.
4. This restaurant food doesn’t taste like home cooking, but it’s OK.
5. You sound just like my father and mother, but thanks for the advice, anyway.
6. The twins look just like their mother, don’t you think?

5. Listening

Listen to the ads and match.

1. b Sunray
2. d Sparkle
3. a NoAche
4. c Spotless

9. Reading

After Reading

A. Choose the correct meaning of each word.

1. inconceivable (paragraph 1)

a. cannot have children

b. impossible to imagine

c. uncreative

2. impractical (paragraph 1)

a. not convenient

b. not usual

c. out of practice

3. limited (paragraph 2)

a. small company

b. kept within a boundary

c. disabled

4. status symbol (paragraph 2)

a. belonging to the state

b. brand name

c. sign of high social standing

5. cash in (paragraph 3)

a. to make money from

b. use a cash machine

c. to invest

6. franchise (paragraph 3)

a. a French product

b. a big corporation

c. branch of a company

7. revolutionize (paragraph 6)

a. greatly change

b. protest strongly

c. turn back

B. With the help of a dictionary, write down three words that start with the following prefixes, meaning “not”:

in-: Inorganic - indirect - inaccurate.
im-: Impossible - immoral - imperfect.

C. Answer the questions about the reading.

1. How long have credit cards been available?

Since 1952.

2. Why was Frank McNamara embarrassed?

Because he realized that he had left his wallet in the other suit when the waiter presented the check.

3. What did McNamara think was a silly restriction?

He thought that people are limited to spending what they are carrying in cash instead of being able to spend what they can afford.

4. What phrase was used to describe the use of credit cards, in contrast to the phrase “paying in cash”?

Charging it.

5. What shows that the Diner’s Club card was becoming popular?

Hollywood made a movie about it, and there was a board game called Diner's Club Game.

6. What did the credit card represent to people who possessed one?

It became a status symbol for those who carry it.

7. How did the use of credit cards expand?

The idea of credit card quickly expanded outside the United States and other famous credit cards have been created.

10. Writing

B. Read “The Invention of The Cell Phone” and complete the timeline.

1. Write all the dates/years along the line in chronological order.

1843: Michael Faraday, research on electricity in space.

1865: Dr. Mahlon Loomis, communicate through wireless atmosphere.

1973: Dr. Martin Cooper, first to use a cell phone.

1977: cell phones went public in the USA.

1988: CTIA set goals and standards for cellular phone provider.

C. Choose a product and find out as much as you can about it. Put the information on a timeline. Use the information to write about the product’s history.

11. Form, Meaning and Function

B. Write your own advertising slogans. Turn the sentences into imperatives. Use your own ideas.

1. You must buy the new model of that tablet. It’s light and very fast.

Buy the newest, lightest and fastest tablet!

2. When you spray this perfume Bliss, you will feel fresh and fragrant.

Spray perfume Bliss, feel fresh and fragrant!

3. If you want your pet to stay healthy, you should try Pet Foods. Your pet will be happy.

Tru Pet foods for healthy and happy pets!

C. Complete the conversation. Choose the correct words.

Mom: Which socks are (1. your / yours)?
Hameed: The black (2. one / ones). The red ones aren’t (3. my / mine). I think they’re Ali’s.
They’re (4. his / him) size.
Mom: Is this (5. your / yours) hat?
Hammed: No. That’s (6. too/ enough) small for me. (7. My / Mine) is the blue one.
Mom: (8. Whose / Who) backpack is this?
Hammed: Which (9. one / ones)? Let me see …
Mom: The blue (10. ones / one). And this football kit … (11. Whose / Who) does this belong to? It’s (12. too / enough) clean to be Ali’s.
Hammed: That’s (13. mine / my) football kit. I missed training on Saturday.
Have you seen (14. my /mine) football boots?
Mom: Perhaps if you tidy up you might be able to find them yourself!