Unit 5: Do You Really Need It?

A Complete the sentences with the words from the box.

1. Whenever I go shopping, I always end up buying Generation brand clothes.

They are really stylish and they fit me great. You can get them at most department stores.

2. Many advertisements have athletes and famous TV personalities in them. Featuring these stars helps companies sell their products because so many people admire them.

3. That company has come up with some of the most revolutionary electronic products of our time.

Many other companies all sell the same thing, but they always have new and inventive products.

4. The airline is having an exclusive sale only for their best customers. I was hoping to get invited to use the discounts, but I didn’t.

5. The Upper East Side of Manhattan is a very sophisticated place. It seems like everyone there is rich and has high-class taste.

6. Commercials play on different channels and at different times of the day, depending on who they are intended for.

For example, commercials that are aimed at adults will play at night after children are sleeping.

7. Some laundry detergents have a special formula that is designed to get stains out of clothes without ruining the material.

They have many different ingredients in them.

C Underline the adverb in each sentence. Then tick (Q) the kind of information that the adverb clause tells us.

1. They used Roger Federer as their spokesperson because he’s famous. Reason

2. Wherever we go, we are surrounded by advertising. place

3. I bought the face cream since it will help my skin look better. purpose

4. If you have a good advertisement, people will buy your product. condition

5. They are planning to sell the juice everywhere they can. place

6. The company made a commercial in order to sell their new product. purpose

7. I’m going to buy it at the store unless I can get a better price online. condition

8. Now that the Internet exists, I never go to the mall. purpose

D Circle the correct adverb to complete each sentence.

1. They sold out of the new chips (only if / because) they were on sale.

2. They put a coupon in the weekend newspaper (to / wherever) attract new customers.

3. (If / Because) you want to go shopping; I’ll go with you.

4. I decided to use conditioner (so that / now that) my hair wouldn’t be dry anymore.

5. I’m going to buy a new computer (only if / since) my old computer crashed last week.

6. Many people buy bottled water (even if / so) they can drink the water from their tap.

7. (Unless / Everywhere) you go, there are things for sale.

8. She only buys organic foods (now that / even if) she has food allergies.

F Write an advertisement for each of the products below. Use an adverb clause with one of the adverbs from the box in each.

1. Try our new strawberry blast.

2. You can have redder lips wherever you are.

3. A new way to stay connected.

4. It goes everywhere you need to go.

5. Designed for you.

6. Try them and you won't stop!

G Correct the errors in the sentences

1. Because of it was late we were tired. late, we

2. I’m bringing an umbrella in case need it. case we need

3. He put on his glasses unless he could see. glasses

4. Where I live, it hot. it's

5. They are creating new ads order to sell their products in Asia. ads in order

6. Even if he will hurry, he will still be late. if he hurries,

7. We put the milk in the refrigerator now that it won’t spoil. refrigerator so that

8. Now that I a cell phone, I can call my friends anytime. I have a cell

H Complete the story with the words and phrases from the box.

Last weekend, Karen shopped all weekend long. She bought a new pair of black shoes, a pair of boots, two dresses, three sweaters, and a bottle of expensive perfume.

After spending so much money, Karen was (1) broke.

She was going to buy a cool designer bag too, but when she went to the register to pay, her credit card didn’t work. Her card was (2) maxed out.

She was so embarrassed!

When she got home, she had to sneak into the house because her mother thinks she shops too much. Karen says she’s not wasting money, but her mother disagrees.

She says Karen (3) blows money on things she doesn’t need.

In the morning, Karen got dressed for school. She wore her new dress, a new sweater, and new shoes. She went downstairs to eat breakfast.

“Good morning. Is that a new dress?” her mother asked, pointing at the price tag. Karen had forgotten to take it off! She confessed that it was, and then her mother noticed that the whole outfit was new.

She was really mad, so Karen (4) beat it as fast as she could and ran out of the house.

I READING

Read the article. Then answer the questions below.

Answer true or false.

1. F Brand names and slogans translate easily from one language to another.

2. T Brand names and slogans can influence buyers’ decisions.

3. F Nova was a good name for a car in Spanish.

4. T There have been blunders in advertising when translating English into Chinese as well as Spanish.

5. T It pays to do research when translating advertising slogans from one language to another.

Write definitions for these words and phrases from the text.

6. evoke: Bring out

7. catastrophic: disastrous

8. blunders: foolish mistakes

9. cautionary tales: warning stories

10. a laughing stock: joke

J Use the words and phrases to fill in the blanks. Then answer the questions.

A large furniture store (1) launched an unusual promotion for its products which would attract thousands of potential customers, or so they hoped.

The C&S – Comfort and Style – furniture store decided to advertise its products through an unusual (2) window display.

They (3) hired people to “live” in the store windows. A display that showed a living room set was used by a group of friends, university students who had met to watch a football game on television.

They were sitting comfortably watching the game and having snacks.

A couple of pizzas (4) were delivered halfway through the game. The group in the window were (5) oblivious to the crowd that had gathered outside.

In another window, a (6) fully equipped, sparkling kitchen was being used by a caterer to prepare a meal for a reception.

There was a chef and assistants working hard, (7) chopping vegetables, stirring food that was cooking, and (8) sliding freshly made rolls into the oven.

Once again, the team of cooks seemed completely oblivious to the gawking crowd.

It was later (9) revealed that the window panes had been replaced with one-way mirrors that allowed (10) bystanders to look in, but prevented the people “living” in the window from looking out.

They were fully aware of the fact that they were being watched but could forget about it and focus on their chosen tasks or pastime without any distractions.

The “live window displays” received (11) mixed reviews, but they certainly attracted very large crowds to the store.

Whether the display proved to be effective in terms of sales has never been revealed.

It is just possible that it caused a (12) stir without necessarily influencing people to buy.

K Write as many words as you can about the picture. Write sentences about the picture using because, unless, since, or in order to.

Words about the picture

supermarket shelves, loaded, laden, packaged goods, processed food.

1. Large supermarkets offer a very wide selection of goods.

M Complete the conditional sentences. Use the present and future forms of verbs.

1. If I buy (buy) a new laptop, I will be (be) happy. But if I don't get (not get) one, I will need to (need to) do the assignment on my dad’s computer.

2. If it rains (rain) a lot this week, the team won't be (not be) able to practice for the big game. If the weather is (be) nice, the team will practice (practice)
every afternoon.

3. If the temperature drops (drop) below zero, rain changes (change) to ice and snow. But if the temperature stays (stay) above zero degrees, rain doesn't freeze (not freeze).

4. If Adel decides (decide) to go to King Saud University, he will move (move) to Riyadh next fall. He will be (be) happy there if he makes (make) friends quickly.

5. Newton figured out that if you drop (drop) an apple, it falls (fall) to the ground. If you drops (drop) a feather, it floats (float) down.

6. If Adnan gets (get) a bigger car, he will impress (impress) his friends. But if he shows off (show off) to his friends too much, they probably won't hang out (not hang out) with him anymore.

N Circle the correct words.

1. Would you (prefer / rather) go shopping at the mall or ride your bicycle by the lake?

2. Would you rather (study / to study) math or read your favourite book in the park?

3. Would you (prefer / rather) going camping in the mountains or staying in a hotel at the beach?

4. Would you prefer (spend / to spend) money on a vacation or to stay at home and buy something you need?

P Put the words into the correct categories. Some words may go in more than one category.

Shopping Mall

wide range of products.

discounts.

food courts.

entertainment.

luxury.

Small Stores

friendly service.

neighbourhood.

helpful staff.

appealing atmosphere.

convenient location.

Online Shopping

convenient.

door-to-door delivery.

fast.

wide range of products.

pay by card.

Q Complete the sentences with unless or when.

1. I never take any notice of commercials unless it’s about something I may need.

2. Unless you have a good advertisement, people won’t notice your product.

3. When he put his glasses on, he could read the small print.

4. The shops will be closed unless you hurry.

5. The dress will look great when you try it on.

6. I’m going to buy it at the store unless I can get a better price online.