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Unit 4: The Art of Advertising

Complete the story. Use the words in the box.

Complete the paragraphs with the verbs in parentheses. Use the correct form of the passive (simple present, simple past, present perfect, or future).

Complete the descriptions. Use the comparative form of the adjectives in the box.

Write descriptions for the photos. Use as…as and the adjectives in parentheses.

Complete the advertising slogans. Use the correct verb: look, smell, sound, or taste.

What are two things advertisers use in their ads?

Generally, what do ads try to show people?

What are three of the needs that ads appeal to?

How are companies today getting children to influence their parents on what to buy?

Use the correct form of the verbs in brackets.

Which products or brand names do you associate with these slogans?

Look at the two ads for a watch and a pen. Answer the questions below.

You are going to launch a new soda for young people. Think about a catchy name. Think about features of the product and words that would make it appealing in an advertisement. List words that can be associated with: success, escape, and friendship in the boxes.

Circle the right word.

Write advertising slogans for the items in M. Turn the sentences into imperatives. Use your own ideas.

Complete the conversations with the correct possessive pronouns.

Circle the correct word.

.Read the descriptions of people and objects that are in the Guinness World Records .Write a headline for each description. Use the superlative form of the adjective

.Ask and answer about items in the shop. Use this/these or that/those

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